Published: 05/11/2018
£20 million raised for breast cancer charities
AVON UK, a leader in supporting the breast cancer cause for 26 years, announces a milestone in its mission to raise funds and improve awareness of breast health awareness. 1 in 8 women will be affected by breast cancer in their lifetime*** and last year, AVON joined forces with breast cancer charity Coppafeel! to help end this statistic. Regular checking is one way to aid early diagnosis of breast cancers, however Coppafeel! research revealed that more than a quarter of women in the UK were unsure how to check their boobs****.
Thanks to the support of AVON’s network of Representatives across the UK, the beauty giant has shared the importance of checking with 27 million people across the country, encouraging them to ‘know their normal’.
AVON’s fundraising began 26 years ago with the launch of the Breast Cancer Crusade to enable breakthrough research, equipment and educational materials. The funds raised have been far-reaching, supporting charities such as Breast Cancer Now, Macmillan Cancer Support and the Marie Keating Foundation, as well as local hospitals and charities to its Northamptonshire head office.
AVON’s donations have taken its partnership with breast cancer charity Coppafeel! to a new level. The partnership has enabled the launch of the first ever breast cancer e-learning tool CoppaCollege, supported the charity’s volunteer Boobettes to host more educational talks to women and men of all ages, and helped to fund the charity’s text reminder service to remind people to check their boobs and pecs every month.
“Today’s announcement of the incredible funds we have raised for the breast cancer cause is testament to AVON’s values as the company for women. The donations from AVON UK have helped breast cancer charities fund life-changing research and awareness projects to ensure no one is left in the dark about breast cancer. This year, our support of the cause has been bigger and better than ever before, not just in BCAM but beyond, thanks to the partnership with Coppafeel! and the support and passion of our AVON Representatives.”
Matthieu Comard, general manager of AVON UK.
"Like CoppaFeel!, AVON is a company known for empowering women and so our partnership to increase confidence in getting to know your body and your boobs, is a natural one. Through AVON’s extensive network we have been able to reach many more people across the UK with our potentially life saving message and encourage even more people to adopt of regular boob checking habit. We are excited by the scope of what AVON can achieve thanks to its Representatives in driving further breast health
education initiatives to ensure that everyone has access to this information." Natalie Kelly, CEO of CoppaFeel!
To find out how you can support AVON’s Breast Cancer Promise and partnership with CoppaFeel! visit www.avon.uk.com/causes. #CoppaFeelWithAvon
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